Monthly Archives: May 2011

Sometimes you just gotta ask yourself…

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Advertising Creative Brief

We often get client requests along the line of:  “need an ad developed for ABC product for the next issue of XYZ magazine.  Make it vibrant with a strong call to action….” Or something similarly vague.  “Can I see a … Continue reading

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Brainstorming – A great way to get great ideas

Client to Jay:  “Help!  I need a big idea to launch this product” – or something similar to that.  Yes we can write a quick launch POV but often a brainstorming session can be a more effective way to generate … Continue reading

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Measuring and Reporting Online Performance

One of the great things about the digital marketing is the ability to measure results – often in real time. It gives the opportunity to test and compare different campaign, to follow visitor paths and to quickly react and make … Continue reading

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The Brand’s Personality vs Your Personality

Let’s face it, we all have good days and bad days, however, if you are in control of your brand (or your client’s brand) image you need to leave those feelings at home.  It takes years to build a winning … Continue reading

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Celebrity Endorsements

Around the world, many advertisers use celebrities, stars and famous personalities in a bid to win consumers’ attention, interest, and favourable attitudes toward their brands. Advertisers have employed athletes, actors, musicians, authors, and even political figures. From cars to perfumes … Continue reading

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My current “favorite” and “what were they thinking”

My favorite ad at the moment is the new TV campaign for the 2011 Ford Explorer. Most car commercials amaze me because they sell an image instead of a product. This spot is no exception. It has a great soundtrack … Continue reading

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Making Quitting a Habit at OKD

With another successful Driven to Quit Challenge under our belt, OKD congratulates the Canadian Cancer Society (Ontario Division) for encouraging over 36,000 people to make a quit attempt in the month of March. 2011 saw a 25% increase in registrations … Continue reading

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