Monthly Archives: February 2014

Facebook Updates News Feed Algorithm

Facebook has given brands a new way to reach a larger audience. As of Tuesday, when a Facebook Page tags a separate brand in a post, that post will have the potential to  be seen by people who like or … Continue reading

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Real-Time Marketing

On March 2, Hollywood’s biggest and brightest stars will take the stage at the 86th Annual Academy Awards, all hoping they will get to take home a 13 ½ inch, 8 ½ pound Oscar statuette.  However, they won’t be the … Continue reading

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LinkedIn Updates ‘Who Viewed Your Profile’

We are all curious as to looks at our profile on LinkedIn so that we can discover new opportunities and to see if potential competitors is check in on us.  But with the latest update from LinkedIn, we are now … Continue reading

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Facebook Ramps up Targeting

In an attempt to gain more advertising dollars, Facebook has improved its Core Audience targeting options.  In the coming weeks, advertisers will receive enhanced ability to target users based on location, demographic, interests and behaviours. For example, advertisers will now have … Continue reading

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Dear Pantone….

We are calling Pantone to get a custom colour created for the Canadian Women’s Hockey Team. Now hopefully the Men’s Hockey Team can do the same!

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OKD Produces Cost-Effective Videos For Many Clients With Many Uses

Does your company need a video that tells a meaningful story, but doesn’t blow the budget?  Whether you need a sales video, a corporate video, a trade-show video, an employee video or just good ‘ole advertising content, OKD Marketing Group … Continue reading

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The Lowdown | February 11, 2014

This is a crazy time of year for those in the advertising industry.   We have had the rise (although it was brief) of Flappy Bird, we have become obsessed with the selfie, the Canadian Olympic Committee has been cracking … Continue reading

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A Day in the Life: Nicholas Olynyk

Your Full Name: Nicholas Olynyk Position: Digital and Emerging Media Analyst Number of Years Working in the Advertising Industry: 5 What is your typical day like? My day (provided there are no urgent requests) usually starts with me checking all … Continue reading

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It is February—How are your resolutions doing?

Quit smoking? Still on your diet or exercise program?  Hopefully you are still being nice to your neighbors and co-workers! Don’t give up!  It’s common for many to have given up already, and others to be on the verge.  There … Continue reading

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