Tag Archives: advertising

7 Habits of Highly Effective Businesses

Best practices: what exactly do these words mean to you? When I started searching for a topic to write about, the idea of best practices came to mind. I asked myself: who is out there and what are they doing … Continue reading

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Will targeting ever trump creative?

Are we headed towards ‘path of least resistance’ marketing – where we know so much about the individual consumer, through behavioural, geographic and social targeting, that all we need to do is show them the right product at the right … Continue reading

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Facebook Ramps up Targeting

In an attempt to gain more advertising dollars, Facebook has improved its Core Audience targeting options.  In the coming weeks, advertisers will receive enhanced ability to target users based on location, demographic, interests and behaviours. For example, advertisers will now have … Continue reading

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The Lowdown: January 28, 2014

This past week was a big one for social media.  Our social pages filled with Justin Bieber, The Grammys, Saturday Night Live and some bad lip reading from the NFL. 1. My Wife Doesn’t ‘Get How It Is in Advertising … Continue reading

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Merry Christmas and Happy Viewing

For most of us, the holiday season doesn’t begin when the stockings are hung or with the first sip of eggnog. Whether we like it or not, the season really starts with the onslaught of holiday TV ads that hit … Continue reading

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We’re Hiring in Our Media Department

OKD Marketing is hiring a Media Planner/Buyer. OKD is in the fortunate position of needing more resources to support some existing clients that are growing, and some new clients that we are very happy to be working with. About the … Continue reading

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A Day in the Life: Brent Clifford

Your Full Name: Brent Clifford Position: Partner Number of Years Working in the Advertising Industry: 14 Your Twitter ID (if applicable):@brentclifford (I was an early adopter but infrequent user) What is your typical day like? Hectic, challenging, and very rewarding. … Continue reading

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