Tag Archives: Google+

Data Driven Results – Achieving Better ROI through AdWords Optimization

The power of being where your consumers are is very important in business today.  And when it comes to reaching consumers with your message few marketing services are available which are as easy to use and versatile as Google Adwords . … Continue reading

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The Lowdown | Volume 17

The Lowdown is back!  Today we look at the social photo industry gold rush, a new way for women to shop for men, how brands win in digital, the 25 funniest people on twitter and finally, the Starbucks diet. 1. … Continue reading

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OKD Integration – Search, Social, and Display

In the past, it has been a challenge to convince clients that they need to be investing in search engine marketing, social media, or display advertising.  This has traditionally been because of how new these mediums are for advertising.  Today, … Continue reading

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The Lowdown | Volume 15

This week in the Lowdown we are looking at Twitter’s new age verification and what it means to alcoholic brands, Real-Time ads at the Olympics, The end of RIM, Yahoo’s new CEO and the #1 concern for digital marketers. Enjoy! … Continue reading

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The Lowdown | Volume 10

Welcome to the weekly edition of The Lowdown!  We take a look at what real people think about ads starring real people, what rock bands are doing to atract ad agencies, this year’s White House Correspondents’ Dinner, the new window … Continue reading

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The Lowdown | Volume 9

This week in the Lowdown CHCH apologises to its viewers for some inappropriate footage, we ask the question “is the digital world killing creativity?”, Facebook learns that its not above the laws of advertising,  Google makes a big push in … Continue reading

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The Lowdown | Volume 7

This week in the Lowdown we look at Facebook’s acquistion of Instagram and what it means for mobile ads, Google’s sci-fi fashion statement, the new Masters Champ, the attention span of today’s youth and the science of gathering social media … Continue reading

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The Lowdown | Volume 6

It has become common place for companies to show off their lighter side on April Fools Day.  This year, April 1st was no different with many companies trying to vie for the publics attention with various pranks.  Here are four … Continue reading

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The Lowdown | Volume 5

This week in the Lowdown we are featuring articles on the new iPad and the problems its causing for some magazines, innovative packaging, Marketers not learning from their social mistakes, the possibility that one social channel could take over and an infographic about … Continue reading

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The Lowdown | Volume 3

This week in The Lowdown I would like to share articles that deal with Kony, Pinterest, SXSW, Intagram and How Google is allowing Ad Creatives to revisit their classic ads. 1. Joesph Kony and Moral Ambiguity of the Modern World … Continue reading

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