Tag Archives: marketing

7 Habits of Highly Effective Businesses

Best practices: what exactly do these words mean to you? When I started searching for a topic to write about, the idea of best practices came to mind. I asked myself: who is out there and what are they doing … Continue reading

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The Lowdown: January 28, 2014

This past week was a big one for social media.  Our social pages filled with Justin Bieber, The Grammys, Saturday Night Live and some bad lip reading from the NFL. 1. My Wife Doesn’t ‘Get How It Is in Advertising … Continue reading

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If Bart Simpson was your Creative Director

If you’ve ever watched The Simpsons, you know that the all-American town of Springfield is home to a range of personalities that run the gamut from outrageous and bizarre to intelligent and practical. Just like The Simpsons, advertising agencies have … Continue reading

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It’s a Nerd’s World

It’s a Nerd’s World Now In this industry, we may all want to be Don Drapers, the person who sees the big picture, and delivers the big results.  But the truth of the matter is much less glamorous, and clients … Continue reading

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Rediscovering the Virtue of Simplicity

“I know there’s a farmer out there somewhere who never wants a PC and that’s fine with me.” – Bill Gates My usual morning at OKD begins with a Starbucks, a short commute to the office and the chime of … Continue reading

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The King is Dead

The King is Dead, Long Live the King This was quoted to me by one of the founding partners of OKD when I proposed a new social media model.  At first I was offended by his dismissal of my new … Continue reading

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Data Driven Results – Achieving Better ROI through AdWords Optimization

The power of being where your consumers are is very important in business today.  And when it comes to reaching consumers with your message few marketing services are available which are as easy to use and versatile as Google Adwords . … Continue reading

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