Tag Archives: strategy

OKD launches The UPS Store Canada’s Get More Loyalty Program with Great Success!

The Challenge: Back in Spring 2013, The UPS Store Canada contracted Burlington-based OKD Marketing Group to launch their brand new loyalty program across The UPS Store Canadian network.    The goal was to create national awareness of the new Get More … Continue reading

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The Zombie Apocalypse Guide to Social Media

Or What a Zombie Apocalypse can teach to you about communicating with the living Step One – Assess the situation Whether the world is ending today, or you are looking to start a social media campaign tomorrow the first step … Continue reading

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The Lowdown | Volume 14

In the 14th Edition of The Lowdown we take a look at Oreo public support of Gay Rights, The Grad Prix winners for Cannes, Specialty TV, Facebook pulls a fast one and finally, I share one of my favourite Tumblr … Continue reading

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What the Star Wars Movies Teach You about Social Marketing

A New Hope Small organized resistance can take down large obstacles. Much like the Death Star, major brands and companies are large targets that are seemingly indestructible.  Small companies or organizations today stand much better chances of taking on these … Continue reading

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The Lowdown | Volume 8

Welcome to this week’s edition of the Lowdown where we are taking a look a web giants guarantees regarding its online GRPs, how the Blue Jays are turning to social media to better connect with their fans, the Titanic’s 100th anniversary, custom … Continue reading

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The Lowdown | Volume 3

This week in The Lowdown I would like to share articles that deal with Kony, Pinterest, SXSW, Intagram and How Google is allowing Ad Creatives to revisit their classic ads. 1. Joesph Kony and Moral Ambiguity of the Modern World … Continue reading

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What Back to the Future Can Teach You About Social Media

In honour of the release of the Nike Power Lace Boots inspired by Back to the Future II, here are the lessons back to the future can teach you about building your brand through social media. 1.21 Gigawatts The output … Continue reading

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Apps get a poke in the nose

At a recent New York City digital conference, Apple and apps were a major topic. It wasn’t hard to pick up on the undercurrent of discontent among many of the thought leaders. The frustration was Apple’s insistence on taking 30% … Continue reading

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Marketing is a funny animal

In our world, we have to be all things to all people. SPEED OF A RACE HORSE: Quick off the mark and hard to the finish line, we push all the way. UNICORN UNIQUE: One-stop shopping makes it easier and … Continue reading

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