Category Archives: Creative

OKD Marketing is a Google All-Star

OKD Marketing is proud to announce we have been recognized by Google Partners as a Google All-Star. Continue reading

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Blast from the (not-so-recent) past

It’s been a couple of years since we helped the Hamilton Bulldogs launch their 2011/12 hockey season, but we have lots of fond memories… press conferences at the 50-yard line at Ivor Wynne Stadium, giving away a Ford Escape on … Continue reading

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Google street view reveals some truth in advertising!

Distilling an idea down to its simplest form is a deceivingly difficult task, only to be achieved by few: Apple, VW, (the old) GAP, and Vince Haircutting in Hamilton. Let’s celebrate the truth in advertising when we see it… check … Continue reading

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Our work stands out because it’s designed foremost to build sales.

OKD offers a true balance of strategic and tactical services.   We focus our creative efforts around building brands and driving share growth and sales. Our focus has become even sharper over the last few years, as we’ve added highly- … Continue reading

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Sometimes you just gotta ask yourself…

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Advertising Creative Brief

We often get client requests along the line of:  “need an ad developed for ABC product for the next issue of XYZ magazine.  Make it vibrant with a strong call to action….” Or something similarly vague.  “Can I see a … Continue reading

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Brainstorming – A great way to get great ideas

Client to Jay:  “Help!  I need a big idea to launch this product” – or something similar to that.  Yes we can write a quick launch POV but often a brainstorming session can be a more effective way to generate … Continue reading

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Celebrity Endorsements

Around the world, many advertisers use celebrities, stars and famous personalities in a bid to win consumers’ attention, interest, and favourable attitudes toward their brands. Advertisers have employed athletes, actors, musicians, authors, and even political figures. From cars to perfumes … Continue reading

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My current “favorite” and “what were they thinking”

My favorite ad at the moment is the new TV campaign for the 2011 Ford Explorer. Most car commercials amaze me because they sell an image instead of a product. This spot is no exception. It has a great soundtrack … Continue reading

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