Category Archives: Social Media

Why Facebook is better for business than it is for you

True or false: Facebook has made the world a better place. Sure, I find it interesting to see what my Grade 8 class has been up to over the years and, yes, Facebook made organizing a bachelor party much easier … Continue reading

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#Socialnomics

It is no secret our world is becoming increasingly more social each day. We live in a world where more people own a mobile device than a toothbrush, where 1 in 5 couples meet online, and what happens in Vegas … Continue reading

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We’re Hiring: Social Media Communicator

The Social Media Communicator Posting is now closed. Thank you to everyone who submitted an application. Job Details: OKD is looking  to hire a full-time Social Media Communicator to be responsible for managing social programs for a wide range of … Continue reading

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Intern Chronicles v. 2

The fun and hard work has continued at OKD since my last blog post. I’ve been doing a mix of jobs, including packaging items to send to bloggers, searching the internet for new bloggers, and researching tips for a few … Continue reading

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Intern Chronicles v. 1

When I found out that I’d have the opportunity to help out at OKD this summer, I was ecstatic. I attended the University of British Columbia this year, and as my school year was coming to an end I began … Continue reading

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Facebook Updates News Feed Algorithm

Facebook has given brands a new way to reach a larger audience. As of Tuesday, when a Facebook Page tags a separate brand in a post, that post will have the potential to  be seen by people who like or … Continue reading

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Real-Time Marketing

On March 2, Hollywood’s biggest and brightest stars will take the stage at the 86th Annual Academy Awards, all hoping they will get to take home a 13 ½ inch, 8 ½ pound Oscar statuette.  However, they won’t be the … Continue reading

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LinkedIn Updates ‘Who Viewed Your Profile’

We are all curious as to looks at our profile on LinkedIn so that we can discover new opportunities and to see if potential competitors is check in on us.  But with the latest update from LinkedIn, we are now … Continue reading

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Facebook Ramps up Targeting

In an attempt to gain more advertising dollars, Facebook has improved its Core Audience targeting options.  In the coming weeks, advertisers will receive enhanced ability to target users based on location, demographic, interests and behaviours. For example, advertisers will now have … Continue reading

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The Lowdown | February 11, 2014

This is a crazy time of year for those in the advertising industry.   We have had the rise (although it was brief) of Flappy Bird, we have become obsessed with the selfie, the Canadian Olympic Committee has been cracking … Continue reading

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