Category Archives: Strategy

OKD Marketing is a Google All-Star

OKD Marketing is proud to announce we have been recognized by Google Partners as a Google All-Star. Continue reading

Posted in Brand Building, Creative, Email, Interactive, Just for Fun, Media, Role of Ad Agencies, Sales Presentations, Strategy, Tech, Uncategorized, Websites | Leave a comment

7 Habits of Highly Effective Businesses

Best practices: what exactly do these words mean to you? When I started searching for a topic to write about, the idea of best practices came to mind. I asked myself: who is out there and what are they doing … Continue reading

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Intern Chronicles v. 2

The fun and hard work has continued at OKD since my last blog post. I’ve been doing a mix of jobs, including packaging items to send to bloggers, searching the internet for new bloggers, and researching tips for a few … Continue reading

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Adjusting to Canada’s new Anti-Spam Legislation

What you need to know. Canada’s new anti-spam legislation comes into effect on July 1. CASL, as it is known, will change email marketing in Canada, drastically for some and mildly for others. And it will be gradual, with email … Continue reading

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Will targeting ever trump creative?

Are we headed towards ‘path of least resistance’ marketing – where we know so much about the individual consumer, through behavioural, geographic and social targeting, that all we need to do is show them the right product at the right … Continue reading

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OKD Produces Cost-Effective Videos For Many Clients With Many Uses

Does your company need a video that tells a meaningful story, but doesn’t blow the budget?  Whether you need a sales video, a corporate video, a trade-show video, an employee video or just good ‘ole advertising content, OKD Marketing Group … Continue reading

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OKD launches The UPS Store Canada’s Get More Loyalty Program with Great Success!

The Challenge: Back in Spring 2013, The UPS Store Canada contracted Burlington-based OKD Marketing Group to launch their brand new loyalty program across The UPS Store Canadian network.    The goal was to create national awareness of the new Get More … Continue reading

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Google street view reveals some truth in advertising!

Distilling an idea down to its simplest form is a deceivingly difficult task, only to be achieved by few: Apple, VW, (the old) GAP, and Vince Haircutting in Hamilton. Let’s celebrate the truth in advertising when we see it… check … Continue reading

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Data Processing Rather than Data Retention

I play the role of the Data Processor when it comes to much of the reports that go through our digital media department, and as such, it falls on me to determine which sets of data are relevant to specific campaigns and for future use. Continue reading

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It’s a Nerd’s World

It’s a Nerd’s World Now In this industry, we may all want to be Don Drapers, the person who sees the big picture, and delivers the big results.  But the truth of the matter is much less glamorous, and clients … Continue reading

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