The OKD Aim™ Process

Brand managers and owners know they need to invest marketing dollars in the Digital World.

But how much? Where? How?

OKD Marketing’s Accountable Integrated Marketing™ ( Aim™) Program is designed to be a seamless element of traditional campaigns or to stand alone for completely digital campaigns.

Aim™ carefully blends Online Advertising and Adwords, Social Media Programs, Web, Mobile and Email Services with TV, Radio, Magazines, Newspapers, Outdoor and Direct Mail campaigns.

We ensure value and ROI beyond the hype.

Here’s how it works:

Strategy:

Campaign strategy is determined by OKD Marketing’s Brand Strategists, working with the client and the client’s goals. Expectations and measurable goals – whether they’re clicks, sales, subscriptions and/or awareness – are set here.

Aim™ Tactics

Based on a variety of factors, such as demographics and geo-targeting – the Aim™ team of digital and media specialists determine which traditional and online vehicles best support the strategy and how much weight each should be given.

When warranted, our research includes analyzing the Social Media landscape for your company and your competitors. We let you know who is saying what and where they are talking.

Creative and Technical Implementation:

Experienced creatives, web programmers, designers and copywriters turn strategy into reality.

Monitoring, Testing and Revising:

It’s a digital world. We react in real time to ensure the Interactive channels are delivering on the measurable goals. This usually includes A/B testing to fine-tune the best ways to deliver the message.

Reporting:

Forget the hype. Frequent reporting, focused on the predetermined goals, allows you to track your return on investment and set benchmarks for future campaigns.