One of the most exciting and challenging (picture your work being critiqued by over 200 award-winning animators) is our recent rebrand of Starz Animation to Arc Productions, Canada's largest and most diversified animation and special effects studios.
Responsible for the recent Disney animated feature, Gnomeo & Juliet, Starz' rebranding came about as a result of the company's repatriation to Canadian ownership from US cable conglomerate, Starz Entertainment. The rebranding involved working with a new transition team to develop logo graphics and a website, as well as ongoing advertising and public relations to sustain the company's momentum across all its key entertainment sectors.
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Senior Coordinator, Communications
Smokers' Helpline Canadian Cancer Society, Ontario Division