Accountable Integrated Marketing, Aim™
All OKD Social Media programs begin with an audit of "what is currently being said about your product and/or category" online. The agency evaluates opportunities to engage in meaningful conversations in ways that reinforce and support overall brand strategy. Program success is measured by the growth of Arla's Social Media base, traffic to www.trestelle.ca and subscriptions to the bi-monthly e-newsletter, melt Online.
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Senior Coordinator, Communications
Smokers' Helpline Canadian Cancer Society, Ontario Division