BDO Canada LLP had no single system for email marketing. Offices around the country used various programs to communicate, while others were challenged to communicate at all. When BDO Canada LLP decided to unify its approach and branding, as well as create measurable benchmarks, they chose to put OKD's eZ Email on steroids. Along with the ability to make, preview and send emails, this highly-customized program features extensive list management, variable permission-based control of edit functions and one-to-one tracking of subscribers and their usage patterns.
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Senior Coordinator, Communications
Smokers' Helpline Canadian Cancer Society, Ontario Division