Job Posting: Digital and Social Media Buyer

OKD is looking for a Digital and Social Media Buyer, responsible for planning, implementing, analyzing, and optimizing Digital and Social Media advertising activities and campaigns.

Your main focus is to increase scale and improve KPIs of our Media campaigns through a combination of creative thinking, Analytics, a/b testing, applying industry-specific and product-level knowledge

An ideal candidate must possess a keen understanding of direct response advertising and online lead generation, and digital marketing acquisition, with a strong quantitative background in cost-per-click (CPC) management, display advertising, digital media buying

Responsibilities
• Develop and execute digital marketing strategies to drive traffic and conversions on client web properties
• Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
• Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
• Analyze data and manage budgets, pacing, and client performance to goals
• Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
• Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
• Manage relationships with multiple vendors, working closely to optimize budget and performance
• Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
• Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other
• Write and present media recommendations and defend POV
• Assist in planning overall budgets and maintain budgets through planning cycle
• Maintain familiarity with the history, present organization, and procedures of client
• Have a strong command of industry research, data and agency resources
• Be knowledgeable and well versed in current industry trends and continually seek information
• Prioritize and manage flow of work to ensure timely delivery of projects
• Delegate responsibility, but maintain accountability

Qualifications
Education: Bachelor’s degree in marketing, business, digital media, or related field

Experience: 1+ years’ demonstrated experience with the following:
• Experience with paid social, display, or other digital media channels
• Experience using Google Adwords and Analytics

Preferred Qualifications:
• Google Adwords and/or Analytics certification
• Experience with 3rd party management tools, such as DoubleClick Search, or DoubleClick Bid Manager
• Familiarity with HTML and JavaScript
• Experience using Facebook Ad Manager

Have what it takes? We look forward to hearing from you. Please send resumes to: careers@okd.com.

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OKD Marketing becomes a Premier Google Partner

We are proud to be recognized as a Premier Google Partner and a valued agency partner with Google.

OKD has been working closely with Google in a few different areas, including product-specific training for the OKD Digital team and Account team members, lead generation and partner program feedback, and co-pitching client programs.

“This type of collaboration allows us to provide leading-edge solutions to our clients because we have inside knowledge of new ad products coming down the pipe, and we have our digital media buyers certified and trained on the latest offerings from Google. We are seeing better targeting and engagement/conversion than ever before.” – Brent Clifford, Partner

OKD Marketing has been a Google Partner since 2012 and continues to offer our clients a truly integrated approach that considers both traditional and digital tactics.

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OKD is proud to support the B’Nai Brith Hamilton Sports Celebrity Dinner

OKD is a proud sponsor of the B’Nai Brith Hamilton Sports Celebrity Dinner on Monday February 1, 2016 at the Hamilton Convention Centre.

Dalton Pompey, Toronto Blue Jay

The 65th Annual B’Nai Brith Hamilton Sports Celebrity Dinner, presented by Investors Group, is thrilled to announce that Donovan Bailey, one of the world’s all-time greatest and most dominant sprinting legends, Toronto Blue Jays Centre Fielder, Dalton Pompey and NHL great Jeff O’Neill will be among the all-star guests coming to Hamilton, February 1, 2016 at the Hamilton Convention Centre. Returning as emcee to lead the evening is Jim Ralph of Toronto Maple Leafs Radio.

“For 65 years, we have been bringing top-notch sports entertainment celebrities to the Hamilton community,” said committee co-chair Jeff Paikin.  “We’ve raised over 2 million dollars for numerous local charities and we’re incredibly proud of the fact that the anticipation around this event grows each and every year. This year is no different with today’s announcement of our star-studded roster.”

The B’Nai Brith Sports Celebrity Dinner will also honour the 2014-2015 Male and Female Athletes-of-the-Year from Hamilton area high schools, in conjunction with the Hamilton Spectator.

“We are anticipating a full house again this year,” stated Brent Clifford, committee co-chair. “The response from the community is always so positive when it comes to this dinner. We are excited about our celebrity guests, but equally as excited about the local athletes who will be recognized during the celebration.  We can assure you that the evening’s agenda will not disappoint.”

Tickets for the 65th Annual B’Nai Brith Hamilton Sports Celebrity Dinner taking place February 1, 2016 at the Hamilton Convention Centre can be ordered by visiting bbsportsdinner.com.

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OKD Marketing is a Google All-Star

OKD Marketing is proud to announce we have been recognized by Google Partners as a Google All-Star.

Google recently hosted their top-performing SMB partner agencies at a three-day summit in Mountain View, CA. The event featured upcoming product enhancements and releases, include beta product testing sessions, keynote speeches and breakouts with Google experts as well as a series of discussions with Google’s Senior Product Managers and idea sharing with other Google Partners agencies from around the world.

In order to qualify as a Google All-Star, agencies are measured and evaluated on the basis of their client’s total financial investment, best practices associated with Google’s AdWords platform usage and overall campaign management techniques. Approximately 200 agencies from over 50 countries were in attendance.

“We are honoured to be recognized as a key partner by Google,” says Brent Clifford, “and it will be exciting for us, and our clients, to work with the brightest minds in the digital world to achieve best-in-class online marketing.”

Brent Clifford and Nick Olynyk at Google All-Stars Summit 2015

Brent Clifford and Nick Olynyk at Google All-Stars Summit 2015

Posted in Brand Building, Creative, Email, Interactive, Just for Fun, Media, Role of Ad Agencies, Sales Presentations, Strategy, Tech, Uncategorized, Websites | Leave a comment

Job Posting: Jr Graphic Designer at Source For Sports – Burlington, ON

Jr Graphic Designer

The Junior Graphic Designer is either a new graduate from a design program or has 1-2 years of industry experience who will be responsible for supporting the creative direction for local and national campaigns at Source For Sports.

The Junior Graphic Designer will work under the direction of our Senior Digital & Graphic Designer to create and coordinate electronic and/or printed graphic materials. This individual will use their knowledge of specialized design concepts, media, and software tools to develop comprehensive layouts and produce marketing collateral to promote and expand the company’s brand awareness and messaging.

Knowledge of the following programs and practices is required:

• Creative Suite CS6 – Photoshop, Illustrator, InDesign
• Final Cut Pro X / After Effects
• HTML & CSS
• Microsoft Office (Word / Excel / PowerPoint)
• Photography & Video Editing

Main Duties

• Produce attractive and effective designs for all media – digital, print such as flyers, in-store POP, print ads, displays, publications, marketing materials, website, and other media channels
• Inspect proofs for accuracy and adherence to corporate standards
• Provide technical graphics assistance to marketing team and retailers across Canada
• Coordinate and maintain a library of graphics, media, digital records, and other enterprise content
• Where necessary, write and edit marketing copy, Web copy, etc.
• Communicate with senior team members to ensure designs are effective and on point with branding

Required Skills

• Well versed in the latest graphic design methods, practices, techniques, and associated principles
• Solid design and conceptual skills
• Effective written and verbal communication skills
• Self-motivated, able to work independently and as part of a team
• Ability to accept and integrate constructive feedback from superiors
• Effective deadline management and project management skills
• Strong interpersonal skills required to communicate with a broad range of stakeholders
• Ability to analyze and interpret user requirements
• Ability to take direction from Senior Digital & Graphic Designer
• Ability to meet tight deadlines, work under pressure and work on multiple projects simultaneously

Please send resumes and portfolios to Paul la Vigne, Director of Marketing, Source For Sports

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Web Designer/ PHP Developer – Intermediate

Thank you applicants. This position has been filled.

OKD Marketing is a fully integrated marketing company serving regional, national and international clients. Our services include Branding, Media Buying and Placement, PR, Promotions and Events, SEM, SEO and Digital Properties, including Social Media, Websites, Intranets, Extranets and Email solutions.

Along with our demanding, vibrant, exciting and fast-paced work environment, our location in Burlington has proven attractive to area professionals who are tired of the daily commute to Toronto.

Please visit www.okd.com to learn more about our company.

OKD Marketing is seeking a full-time Web Designer/PHP developer with a minimum of three years of experience to join our Digital Team.

You will possess the following skills:

  • Proven back end development with PHP/MySQL
  • Extensive experience with CSS and responsive design
  • History of successful WordPress builds
  • Strong HTML, HTML5, XML, JavaScript, jQuery, Ajax
  • On-site SEO ability
  • Familiarity with various Web Services
  • Fluency with Adobe Photoshop, Illustrator, Dream Weaver
  • Creation of aesthetic and deliverable HTML email templates
  • Ability to integrate builds with Social Media properties and platforms
  • Good verbal communication skills and the ability to discuss your work in layman’s terms
  • Additional desirable skills:
  • Familiarity with LAMP Server set ups
  • Familiarity with Plesk, Linux and RedHat
  • Familiarity with schema.org

Responsibilities:

The web development position will typically entail taking existing creative elements and navigation and creating beautiful, functional and intuitive digital properties. These websites may be custom builds or on WordPress or other CMS.
In some cases, the developer will be responsible for back-end database implementation and front end CSS and coding, and work with and test multiple browser versions. In other cases, he or she will work on selected portions of a build. The ability to set up, build, test and launch a website in its entirety is a must.
The job will also include the creation of digital banners in Flash and HTML5, creating, sending and tracking emails, creating email templates and updating and maintaining existing client websites.
You will be able to work independently, and as part of a team, depending on the individual project, and have the ability to work to tight deadlines while still delivering exemplary work.

Have what it takes? We look forward to hearing from you.

Please include your salary expectations with your resume and email to careers@okd.com

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We’re Hiring: Inside Sales Representative

This position has been filled.

Inside Sales Representative

OKD Marketing is offering an exciting opportunity for an Inside Sales Rep who is ready to grow their career with a leading company offering digital marketing solutions to small businesses across North America. We are searching for a qualified and ambitious individual to assist with increasing revenue and new client signups for OKD’s Digital Marketing Bundle.

This role is strictly focused on new client acquisition. Ongoing account management and customer service will be handled by the Account Executive assigned to the business.

This role is based out of the OKD Marketing Burlington, Ontario location.

Job Responsibilities:

  • Generates revenue by soliciting and obtaining orders
  • Understanding and interpreting technical requirements
  • Providing technical information required to obtain the order

Job Duties:

  • Assesses competitors by analyzing and summarizing competitor information and trends; identifying sales opportunities.
  • Contact list of qualified leads provided by OKD
  • Develops sales opportunities by researching and identifying potential accounts; soliciting new accounts; building rapport; providing technical information and explanations; preparing quotations.
  • Closes new accounts by answering telephone, fax, and e-mail inquiries; verifying and entering information.
  • Fills orders by transferring orders to Account Executive; communicating contract details; handing-off contact information.
  • Updates job knowledge by studying new product descriptions; participating in educational opportunities.
  • Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Skills and Qualifications:

  • Meeting Sales Goals
  • Client Base
  • Closing Skills
  • Prospecting Skills
  • Technical Understanding of Digital Marketing (SEM, Behavioural Targeting, Remarketing)
  • Building Relationships
  • People Skills
  • Data Entry Skills
  • Customer Focus
  • Professionalism
  • Motivation for Sales

Minimum Qualifications

  • One or more years of relevant sales experience, with a track record of proven performance
  • Must have excellent verbal and written communication skills
  • Must be able to effectively utilize the internet and must be proficient in all Microsoft Office programs
  • Must be familiar with digital marketing tools like SEM, targeted banner campaigns, remarketing and analytics

Compensation:

  • Uncapped commission potential, paid on bi-weekly draw
  • Career advancement potential
  • Regular business hours
  • Extremely fun environment

To apply, please send resume and cover letter to: accountcareers@okd.com

About OKD Marketing

The OKD Marketing Group is a fully integrated marketing and advertising agency based in Burlington, Ontario. We serve clients in Burlington, Hamilton, Toronto and area, as well as provincial, national and international clients.

As a fully-integrated marketing and advertising agency, OKD offers in-house creative and design, website development, media planning and media buying, public relations, social media marketing, digital media, mobile marketing, promotions, events and experiential marketing, CASL compliant email marketing, search engine marketing (SEM) and search engine optimization (SEO), contest management, and recruitment advertising services.

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OKD becomes Media Partner for 2015 JUNO Awards

OKD is a proud media partner to the 2015 JUNO Awards – helping to raise awareness for all the JUNO events in Hamilton – and specifically to help bring people out to the Sound Gallery Musical Mashup – a free, pre-JUNOS concert celebration.

OKD also brought The African Lion Safari on board for the event, who are supporting the “Instrument Petting Zoo”.

Proceeds from the auction and fundraising events will support MusicCounts – which provides money to music related not-for-profit organizations across Canada, including local organizations: the Hamilton Children’s Choir and An Instrument for Every Child.

JUNO Week 2015 is March 9-15. Get all the details here.

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We’re Hiring: Web Designer/PHP Developer

Thank You to all applicants. This position has been filled.

OKD Marketing is a fully integrated marketing company serving regional, national and international clients. Our services include Branding, Media Buying and Placement, PR, Promotions and Events, SEM, SEO and Digital Properties, including Social Media, Websites, Intranets, Extranets and Email solutions.

Along with our demanding, vibrant, exciting and fast-paced work environment, our location in Burlington has proven attractive to area professionals who are tired of the daily commute to Toronto.

We're hiring at OKD
OKD Marketing is seeking a full-time Web Designer/PHP developer with a minimum of three years of experience to join our Digital Team. You will possess the following skills:

  • Proven back end development with PHP/MySQL
  • Extensive experience with CSS and responsive design
  • History of successful WordPress builds
  • Strong HTML, HTML5, XML, JavaScript, jQuery, Ajax
  • On-site SEO ability
  • Familiarity with various Web Services
  • Fluency with Adobe Photoshop, Illustrator, Dream Weaver
  • Creation of aesthetic and deliverable HTML email templates
  • Ability to integrate builds with Social Media properties and platforms
  • Good verbal communication skills and the ability to discuss your work in layman’s terms

Additional desirable skills:

  • Familiarity with LAMP Server set ups
  • Familiarity with Plesk, Linux and  RedHat
  • Familiarity with schema.org

Responsibilities:

The web development position will typically entail taking existing creative elements and navigation and creating beautiful, functional and intuitive digital properties. These websites may be custom builds or on WordPress or other CMS.

In some cases, the developer will be responsible for back-end database implementation and front end CSS and coding, and work with and test multiple browser versions. In other cases, he or she will work on selected portions of a build. The ability to set up, build, test and launch a website in its entirety is a must.

The job will also include the creation of digital banners in Flash and HTML5, creating, sending and tracking emails, creating email templates and   updating and maintaining existing client websites.

You will be able to work independently, and as part of a team, depending on the individual project, and have the ability to work to tight deadlines while still delivering exemplary work.

Have what it takes? We look forward to hearing from you. Please send resume and salary expectations to: careers@okd.com.

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