We’re Hiring in our Creative Studio

Do you have mad graphic design skills and work at the speed of sound?

We are looking for a highly motivated and creative individual to join our fast paced, fun and energetic studio.

Ability to multi task and prioritize work with a strong attention to detail.

Well versed in the latest graphic design apps.

1-3 years experience is preferred.

About Us:

The OKD Marketing is a fully integrated marketing and advertising company based in Burlington, Ontario.

Serving local, regional, national and international clients.

For over 30 years, OKD Marketing has been building and growing brands, from start-ups to large corporations.

We help define and reinforce brand personalities and enhance brand perceptions, regardless of channel, with an entrepreneurial approach and an uncompromising commitment to outstanding service.

How to Apply:

If you are interested in applying for this position, please send a resume and a note to Mary Ditta at mditta@okd.com.

Please customize your note to show us who you are without using generic “resume speak”

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We’re Hiring! Are you the next member of OKD’s Social Media Team?

OKD is looking to hire a full-time Social Media Communicator to be responsible for managing social programs for a wide range of clients ranging from home improvement to food to sporting goods.

The Social Media Communicator will be responsible for content creation, managing and building content calendars, posting, reporting and some client interaction.

The ideal candidate will be extremely organized, creative-oriented (copywriting, editing and a good visual eye are essential) and able to effectively communicate both verbally and in writing.

This position also requires staying on top of social media industry news, trends and developments to inform and educate account teams and clients.

Duties & Responsibilities:

  • Content creation and monitoring of client platforms.
  • Cultivate online community by engaging consumers, partners, and influencers in two-way communication via web and social channels.
  • Execute strategies including tactics such as contests, events, and strategic partnerships.
  • Execute Blog Outreach programs.
  • Work with account teams to support PR and marketing efforts on social media channels.
  • Monitor relevant trends and media that can be used to engage digital communities.
  • Create and review monthly client reports and analytics.
  • Maintain positive relationships with clients including telephone calls, in-person meetings, etc.

About Us:

The OKD Marketing Group is a fully integrated marketing and advertising company based in Burlington, Ontario.

serving local, regional, national and international clients.

For over 30 years, OKD Marketing has been building and growing brands, from start-ups to large corporations.

We help define and reinforce brand personalities and enhance brand perceptions, regardless of channel, with an entrepreneurial approach and an uncompromising commitment to outstanding service.

How to Apply:

If you are interested in applying for this position, please send a resume and a note to David Olynyk at dolynyk@okd.com.

Please customize your note to show us who you are without using generic “resume speak”

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Build personality. Maintain authenticity. Genuinely understand.

Technology and automation are seemingly unstoppable these days. In an ever-changing marketplace, the challenge to adapt, differentiate, and succeed may sometimes seem like an insurmountable task. After all, studies point to the recent, rapid marketing evolution that underlies a common sentiment that marketing has changed more in “the past 2 years than in the previous 50.” In other words, times, technologies, and trends are all changing — changing somewhat quickly, often, and unpredictably — and companies can easily be left confused over how to attract and retain clients during a period in which everything is being turned on its head.

When more and more content, platforms, and data are available for both marketers and customers, what are businesses to do to forge a path to success for their own brands?

Build personality. Maintain authenticity. Genuinely understand.

Sounds simple, right? These three tenets underscore what OKD Marketing stands for in helping our clients and their campaigns stand out from their peers and competitors; these principles form the foundation for what companies should strive to achieve in order to grow.

Consumers now seek out personalized marketing experiences when they engage with brands, products, and services. In an era where sheer content is available in spades, customers want more than generic information or ads; they want real-time, real-world connections with the underlying messages, faces, and marketers of a brand. If companies expose and share more of themselves, their values, objectives, and vulnerabilities with their customers, such authenticity will help forge loyalty between consumers and a now-distinct brand that has set itself apart.

In that vein, authenticity can also combat the rapid-fire automation and technological innovations of today (and tomorrow). The more personal a touch that a company adds to its marketing material, the more likely clients are to stick — to stick with the company and its strategy, offerings, and ideas. While digital updates and improvements undoubtedly bolster efficiency and capability, companies still have the power of human connection, helpfulness, and authenticity at their fingertips. The relatability and genuineness that people provide unmistakably strengthen relationships that might otherwise be lost, which undoubtedly emphasizes one prerequisite to companies distinguishing themselves and their content.

Lastly, as straightforward as it sounds, a legitimate understanding of how customers now prefer and expect to communicate — think: what information they want; how, when, and where they want it — structures the foundation of companies’ outreach and marketing strategies. Brands and businesses need to know their audiences, both current and potential, if they want to ensure that the right people are hearing the right messages at the right time. Maximizing exposure and growth comes with brand loyalty, authenticity, and understanding, and the right marketing strategies can expertly execute all of this.

This is where OKD Marketing comes in. With our creativity, expertise, and leadership, our team has the knowledge and passion to benefit clients who are looking for impactful, results-driven marketing guidance and solutions. We are a firm of diverse personalities, backgrounds, and life experiences, which ensures that we seamlessly infuse authenticity and personality into every client and campaign. Our insight allows us to delve deep into brands and optimize our understanding of what works, and OKD’s commitment to developing individualized strategy, campaigns, and support for each and every client is a hallmark of our dedication to our partners.

Take it directly from our clients, who attested to the excellence of our client service and final results in their conversations with Clutch: “They developed my business. They did everything. We went from zero sales to where we are now. We told them what we wanted to do, and they guided us through it. We went through and kept pursuing it, and finally, now, we’re displayed in a prominent tire company’s retail stores. They’ve done a very good job for us, and I’m really happy with them. It’s so easy. We just tell them what we want to happen and when, and they take care of everything …  there’s nothing negative to say.”

Personality, authenticity, and understanding get you to the beginnings of brand loyalty and strong client relationships, otherwise establishing your business and brand as lasting presences in the industry thanks to the value and impact of your marketing. If you have any questions about our advice or credentials, the OKD team is more than happy to share our guidance, and we look forward to seeing what your company and clients have to say!

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We’re adding to our Digital Media department – looking for a Digital and Social Media Buyer

OKD is looking for a Digital and Social Media Buyer, responsible for planning, implementing, analyzing, and optimizing Digital and Social Media advertising activities and campaigns.

Your main focus is to increase scale and improve KPIs of our Media campaigns through a combination of creative thinking, Analytics, a/b testing, applying industry-specific and product-level knowledge.

An ideal candidate must possess a keen understanding of direct response advertising and online lead generation, and digital marketing acquisition, with a strong quantitative background in cost-per-click (CPC) management, display advertising, digital media buying, and social media buying.

Responsibilities

● Develop and execute digital marketing strategies to drive traffic and conversions on client web properties

● Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns

● Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness

● Analyze data and manage budgets, pacing, and client performance to goals

● Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results

● Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI

● Manage relationships with multiple vendors, working closely to optimize budget and performance

● Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI

● Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings

● Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

● Assist in planning overall budgets and maintain budgets through planning cycle

● Maintain familiarity with the history, present organization, and procedures of client

● Have a strong command of industry research, data and agency resources

● Be knowledgeable and well versed in current industry trends and continually seek information

● Prioritize and manage flow of work to ensure timely delivery of projects

Qualifications

Education: Bachelor’s degree in marketing, business, digital media, or related field

Experience: 1+ years’ demonstrated experience with the following:

● Experience with paid social, display, or other digital media channels

● Experience using Google Adwords and Analytics

Preferred Qualifications:

● Google Adwords and/or Analytics certification

● Experience with 3rd party management tools, such as DoubleClick Search, or DoubleClick Bid Manager

● Familiarity with HTML and JavaScript

● Experience using Facebook Ad Manager

To apply, please send your resume and cover letter to careers@okd.com

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OKD wins “Best Full-Service Marketing Agency – Ontario” & Award for “Innovation in Digital & Web Marketing”

We are proud to be recognized by Corporate Vision Magazine and to be included in the 2018 Technology Innovator Awards.

Now celebrating its fourth year, the Technology Innovator Awards return in 2018 to celebrate the talented individuals, teams and firms that provide some of the best, and most innovative, products and services in the industry.

The explosion of digital technology in the recent years has increased the need for technology products and services dramatically. Our clients look to us for guidance as they navigate the digital landscape, and we help determine the best course of action across many different tech platforms, products, services, and content vehicles.

CV Magazine Press Release can be found here

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OKD Marketing becomes a Premier Google Partner

We are proud to be recognized as a Premier Google Partner and a valued agency partner with Google.

OKD has been working closely with Google in a few different areas, including product-specific training for the OKD Digital team and Account team members, lead generation and partner program feedback, and co-pitching client programs.

“This type of collaboration allows us to provide leading-edge solutions to our clients because we have inside knowledge of new ad products coming down the pipe, and we have our digital media buyers certified and trained on the latest offerings from Google. We are seeing better targeting and engagement/conversion than ever before.” – Brent Clifford, Partner

OKD Marketing has been a Google Partner since 2012 and continues to offer our clients a truly integrated approach that considers both traditional and digital tactics.

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OKD is proud to support the B’Nai Brith Hamilton Sports Celebrity Dinner

OKD is a proud sponsor of the B’Nai Brith Hamilton Sports Celebrity Dinner on Monday February 1, 2016 at the Hamilton Convention Centre.

Dalton Pompey, Toronto Blue Jay

The 65th Annual B’Nai Brith Hamilton Sports Celebrity Dinner, presented by Investors Group, is thrilled to announce that Donovan Bailey, one of the world’s all-time greatest and most dominant sprinting legends, Toronto Blue Jays Centre Fielder, Dalton Pompey and NHL great Jeff O’Neill will be among the all-star guests coming to Hamilton, February 1, 2016 at the Hamilton Convention Centre. Returning as emcee to lead the evening is Jim Ralph of Toronto Maple Leafs Radio.

“For 65 years, we have been bringing top-notch sports entertainment celebrities to the Hamilton community,” said committee co-chair Jeff Paikin.  “We’ve raised over 2 million dollars for numerous local charities and we’re incredibly proud of the fact that the anticipation around this event grows each and every year. This year is no different with today’s announcement of our star-studded roster.”

The B’Nai Brith Sports Celebrity Dinner will also honour the 2014-2015 Male and Female Athletes-of-the-Year from Hamilton area high schools, in conjunction with the Hamilton Spectator.

“We are anticipating a full house again this year,” stated Brent Clifford, committee co-chair. “The response from the community is always so positive when it comes to this dinner. We are excited about our celebrity guests, but equally as excited about the local athletes who will be recognized during the celebration.  We can assure you that the evening’s agenda will not disappoint.”

Tickets for the 65th Annual B’Nai Brith Hamilton Sports Celebrity Dinner taking place February 1, 2016 at the Hamilton Convention Centre can be ordered by visiting bbsportsdinner.com.

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OKD Marketing is a Google All-Star

OKD Marketing is proud to announce we have been recognized by Google Partners as a Google All-Star.

Google recently hosted their top-performing SMB partner agencies at a three-day summit in Mountain View, CA. The event featured upcoming product enhancements and releases, include beta product testing sessions, keynote speeches and breakouts with Google experts as well as a series of discussions with Google’s Senior Product Managers and idea sharing with other Google Partners agencies from around the world.

In order to qualify as a Google All-Star, agencies are measured and evaluated on the basis of their client’s total financial investment, best practices associated with Google’s AdWords platform usage and overall campaign management techniques. Approximately 200 agencies from over 50 countries were in attendance.

“We are honoured to be recognized as a key partner by Google,” says Brent Clifford, “and it will be exciting for us, and our clients, to work with the brightest minds in the digital world to achieve best-in-class online marketing.”

Brent Clifford and Nick Olynyk at Google All-Stars Summit 2015

Brent Clifford and Nick Olynyk at Google All-Stars Summit 2015

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Job Posting: Jr Graphic Designer at Source For Sports – Burlington, ON

Jr Graphic Designer

The Junior Graphic Designer is either a new graduate from a design program or has 1-2 years of industry experience who will be responsible for supporting the creative direction for local and national campaigns at Source For Sports.

The Junior Graphic Designer will work under the direction of our Senior Digital & Graphic Designer to create and coordinate electronic and/or printed graphic materials. This individual will use their knowledge of specialized design concepts, media, and software tools to develop comprehensive layouts and produce marketing collateral to promote and expand the company’s brand awareness and messaging.

Knowledge of the following programs and practices is required:

• Creative Suite CS6 – Photoshop, Illustrator, InDesign
• Final Cut Pro X / After Effects
• HTML & CSS
• Microsoft Office (Word / Excel / PowerPoint)
• Photography & Video Editing

Main Duties

• Produce attractive and effective designs for all media – digital, print such as flyers, in-store POP, print ads, displays, publications, marketing materials, website, and other media channels
• Inspect proofs for accuracy and adherence to corporate standards
• Provide technical graphics assistance to marketing team and retailers across Canada
• Coordinate and maintain a library of graphics, media, digital records, and other enterprise content
• Where necessary, write and edit marketing copy, Web copy, etc.
• Communicate with senior team members to ensure designs are effective and on point with branding

Required Skills

• Well versed in the latest graphic design methods, practices, techniques, and associated principles
• Solid design and conceptual skills
• Effective written and verbal communication skills
• Self-motivated, able to work independently and as part of a team
• Ability to accept and integrate constructive feedback from superiors
• Effective deadline management and project management skills
• Strong interpersonal skills required to communicate with a broad range of stakeholders
• Ability to analyze and interpret user requirements
• Ability to take direction from Senior Digital & Graphic Designer
• Ability to meet tight deadlines, work under pressure and work on multiple projects simultaneously

Please send resumes and portfolios to Paul la Vigne, Director of Marketing, Source For Sports

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Web Designer/ PHP Developer – Intermediate

Thank you applicants. This position has been filled.

OKD Marketing is a fully integrated marketing company serving regional, national and international clients. Our services include Branding, Media Buying and Placement, PR, Promotions and Events, SEM, SEO and Digital Properties, including Social Media, Websites, Intranets, Extranets and Email solutions.

Along with our demanding, vibrant, exciting and fast-paced work environment, our location in Burlington has proven attractive to area professionals who are tired of the daily commute to Toronto.

Please visit www.okd.com to learn more about our company.

OKD Marketing is seeking a full-time Web Designer/PHP developer with a minimum of three years of experience to join our Digital Team.

You will possess the following skills:

  • Proven back end development with PHP/MySQL
  • Extensive experience with CSS and responsive design
  • History of successful WordPress builds
  • Strong HTML, HTML5, XML, JavaScript, jQuery, Ajax
  • On-site SEO ability
  • Familiarity with various Web Services
  • Fluency with Adobe Photoshop, Illustrator, Dream Weaver
  • Creation of aesthetic and deliverable HTML email templates
  • Ability to integrate builds with Social Media properties and platforms
  • Good verbal communication skills and the ability to discuss your work in layman’s terms
  • Additional desirable skills:
  • Familiarity with LAMP Server set ups
  • Familiarity with Plesk, Linux and RedHat
  • Familiarity with schema.org

Responsibilities:

The web development position will typically entail taking existing creative elements and navigation and creating beautiful, functional and intuitive digital properties. These websites may be custom builds or on WordPress or other CMS.
In some cases, the developer will be responsible for back-end database implementation and front end CSS and coding, and work with and test multiple browser versions. In other cases, he or she will work on selected portions of a build. The ability to set up, build, test and launch a website in its entirety is a must.
The job will also include the creation of digital banners in Flash and HTML5, creating, sending and tracking emails, creating email templates and updating and maintaining existing client websites.
You will be able to work independently, and as part of a team, depending on the individual project, and have the ability to work to tight deadlines while still delivering exemplary work.

Have what it takes? We look forward to hearing from you.

Please include your salary expectations with your resume and email to careers@okd.com

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