Category Archives: Media

Build personality. Maintain authenticity. Genuinely understand.

Technology and automation are seemingly unstoppable these days. In an ever-changing marketplace, the challenge to adapt, differentiate, and succeed may sometimes seem like an insurmountable task. After all, studies point to the recent, rapid marketing evolution that underlies a common … Continue reading

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OKD Marketing is a Google All-Star

OKD Marketing is proud to announce we have been recognized by Google Partners as a Google All-Star. Continue reading

Posted in Brand Building, Creative, Email, Interactive, Just for Fun, Media, Role of Ad Agencies, Sales Presentations, Strategy, Tech, Uncategorized, Websites | Leave a comment

Blast from the (not-so-recent) past

It’s been a couple of years since we helped the Hamilton Bulldogs launch their 2011/12 hockey season, but we have lots of fond memories… press conferences at the 50-yard line at Ivor Wynne Stadium, giving away a Ford Escape on … Continue reading

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Data Processing Rather than Data Retention

I play the role of the Data Processor when it comes to much of the reports that go through our digital media department, and as such, it falls on me to determine which sets of data are relevant to specific campaigns and for future use. Continue reading

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The Future of Advertising

Human Behavior is Still the Key Anyone who claims to know what the future of advertising hold is full of it.  The best we can do is make educated guesses based on relevant data, trends, and human behavior.  And it … Continue reading

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Current and Emerging Trends in Online Media

Amanda Hall is a senior media planner/buyer, specializing in online, at OKD Marketing. Amanda comes to us after working for a large, independent web content publisher. Amanda gives her thoughts on online media buying in the face of constant change. Continue reading

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The Canadian Cancer Society stops the backslide

Trying to quit smoking is a lot like leaving a bad relationship, according to the new “Break it Off” campaign by the Canadian Cancer Society Smokers’ Helpline, aimed at people aged 19 to 29. If you don’t do it right, … Continue reading

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PHP Programmer Wanted

Continued growth at OKD Marketing means we’re looking for more help. We’ve have a new, full-time, 6-month contract position available for an intermediate-level PHP programmer to help create websites and online campaigns. The programmer will work in a busy environment and will … Continue reading

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OKD celebrates TIFF opening at Arc

  OKD staff joined Arc productions at their TIFF party on the opening night of the festival. Arc – who rebranded themselves earlier this year – is Toronto’s hottest animation studio, coming off the huge success of Disney’s Gnomeo & … Continue reading

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Hamilton Bulldogs Announce Outdoor Game

Yesterday, Brent Clifford, Renata St. Clair and I travelled to Ivor Wynne Stadium to wintess Hamilton Bulldogs Owner and Chairman Michael Andlauer announce that the club will host a regular season game outdoors at Ivor Wynne Stadium on Saturday, January … Continue reading

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