Project Description

Castello and Jacob’s Creek – Wine + cheese? Yes please!

OKD often plays matchmaker to brands that think alike. In this case pairing Castello® Cheese with Jacob’s Creek® wines was the perfect match.

The partnership flourished through sampling programs in major grocery, retail, and alcohol outlets as well as co-branded social media content, value-added bottle neck tags and targeted print advertising in popular publication such as Chatelaine and Food &Drink. Truly a match made in marketing.