Standing out in a concrete jungle can be challenging at the best of times, let alone when its the World of Concrete show in Las Vegas. ProAll reigned as King of that jungle with the “Beast Mode” creative developed by OKD.
The tradeshow display included custom wrapped cement mixers, a 2-story booth built from shipping containers, and floor-to-ceiling graphics to support the campaign. It was enough to elicit this response, sent directly to ProAll’s President “I was amazed to see the booth, layout, graphics and how it makes such an impactful statement to the market… best I’ve seen in my career! Job well done!” – Steve Bond.