“When Real Life Happens” TIRECRAFT radio campaign

Life on the road can be bumpy, and TIRECRAFT’s National radio campaign reassures drivers that they can count on their trusted team of professionals. Developed in 2018, the “Real people servicing real life.” tagline united dealers across the country under a common brand identity.

The radio spots are part of a fully integrated campaign rooted in both dealer and consumer research, and were inspired by the new consistent tag line to create a unified and seamless experience for consumers to interact with the brand across all tactics, channels, media and activities.  

As AOR, OKD has been writing, producing, and implementing TIRECRAFT® National radio campaigns bi-annually for 6 years, as well as handling creative and media planning assignments across Canada.